The Importance of an Elevator Pitch

Although many entrepreneurs have actually been caught on an elevator with an angel investor or strategic contact, the real importance of crafting an elevator or minute pitch is being able to succinctly communicate your vision in a way that people can understand and act upon. Not all entrepreneurs will pitch investors, but almost every day you will pitch customers, partners, and people in the ecosystem to support your business.

Your well-crafted pitch for your current business iteration can be used in person, on the phone, and in digital marketing efforts.  Even more powerful, a well thought out concise value proposition can be remembered and shared by other people in your network.

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